On the 21th and 24th June 2017 the XIV Congress of Environmental Psychology was held in Evora (Portugal), organised by the Evora University and PSICAMB (Environmental Psychology Association).

The event, that is the most important professional biannual forum of Psychology in Spain-Portugal-IberoAmerica, served as a space for discussion, debate and exchange of ideas on the future of Environmental Psychology in a coordinated and integrated way. Among the topics discussed during the event, it is worth mentioning: Sustainable behaviour, perception, attitudes and values related with environment and risk perception.

In relation to the participation of the UPGRID project in this event, Karmele Herranz Pascual, of TECNALIA, coordinated the session about “Sustainable Behaviour II” and presented the paper titled “UPGRID: Consumers knowledge and attitudes on the Smart Electricity Grids deployment”. This paper presents the approach of the social research carried out in the UPGRID project with respect the evaluation and analysis of the social impact resulting from the project Spanish demonstration deployed basically in the area of Bilbao.

The conclusion of this communication is threefold and could be summarised as:

  1. We must not only develop; we must also inform, disseminate and educate.
  2. The recruitment and involvement processes are very expensive: The effort required to recruitment and involvement of consumers is enormous in personal resources and time.
  3. To increase citizen collaboration is necessary technics that clearly explain and demonstrate mutual benefit approaches among the involved participants (win-win, give to receive).